2nd Conference on Traditional Medicine: AYUSH Practices for Sustainable Wellness

Traditional medicine has experienced a renaissance, with renewed efforts to integrate its principles into modern healthcare, promote research, and position it as a beacon of holistic wellness on both national and international fronts. The launch of the Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana, which includes coverage for traditional systems, makes complementary medicine more accessible to a broader section of the population. 

Traditional medicine\'s role in medical value travel and wellness tourism cannot be understated. With an increasing number of travellers seeking holistic healing experiences, destinations that offer traditional medicine practices stand to benefit economically and culturally. Integrating AYUSH practices into tourism offerings not only enhances the wellness tourism sector but also promotes cross-cultural exchange and sustainable healthcare practices.

With the objective to harness the full potential of AYUSH practices for promoting sustainable wellness at individual, community, and global levels, ASSOCHAM is organizing the “2nd Conference on Traditional Medicine: AYUSH Practices for Sustainable Wellness” on 27th June 2024 at New Delhi.