Press Release

Mission LiFE by PM Narendra Modi an enabler to fight climate change: Shri Ashwini Kumar Choubey MoS Environment, Climate Change and Forests, GoI 

Mission LiFE by PM Narendra Modi an enabler to fight climate change: Shri Ashwini Kumar Choubey MoS Environment, Climate Change and Forests, GoI 

New Delhi, 5th June 2023: Speaking at the ASSOCHAM World Environment Conference- Save Nature | Save Future, Hon’ble Minister of State for Environment, Climate Change and Forests, Government of India Shri Ashwini Kumar Choubey stated the significance of World Environment Day that is celebrated on the 5^th June every year and highlighted how this global event served as a platform to raise awareness about environmental issues and promote positive change. The Indian government, along with various organizations and citizens, embraced this day as an opportunity to reflect upon the country's environmental challenges and find sustainable solutions.

Talking about the initiative that PM Narendra Modi launched i.e. Mission LiFE is fostering a lifestyle for the environment. It is India-led global mass movement that will nudge individual and collective action to protect and preserve the environment. This movement is making people pro-environment, he added. 

Guest of honor Smt. Archana Verma, IAS, Mission Director, National Water Mission, Ministry of Jal Shakti, Government of India emphasized the urgent threat of Climate Change & projected that by 2050, half of the population will reside in water-stressed regions, with only 4% of freshwater resources available in India.

She further said 'Mission LiFE is crucial, and a PPP model in the water sector is essential' considering its significant impact on 3 out of every 4 corporate jobs. We also need to reduce water consumption and use it more efficiently. She also highlighted the five goals to save water i.e. public domain, measures mitigation, vulnerable areas with communities, increasing efficiency and and integrate a level of management. She also introduced a new concept of water footprint as water has a potential to sustain growth. 

Mr. Arun Kumar Gupta, Additional Municipal Commissioner, Municipal Corporation Ayodhya in his special address told that Planet demands an immediate action and collective efforts to save environment. We need to reduce the carbon footprints and carbon emissions to conserve our surroundings. All the tasks done by us should be parallel to our environment to save our mother nature.

Mr. Pankaj Dharkar, Chair, ASSOCHAM GEM Green Building Council & President, Pankaj Dharkar & Associates said achieving net zero target can bring significant changes to the society and LiFE-lifestyle for environment should become everyone's mission. He also highlighted the need for water use efficiency- achieving 20% target by 2030 for building a water resilient future. 

There is a need for assessing the industry's cimate change perspective and efficiency paradigms for enabling the stakeholders and policy makers to plan for future resources accordingly said Mr. Neeraj Arora, Assistant Secretary General and HoD ASSOCHAM GEM Council in his vote of thanks.