2nd Annual Summit on Branding and Marketing

23 Feb, 2023

In the current digital landscape, brands can grow substantially in a short span of time. Social media and Phygital Marketing have revamped the way brands introduce and interact with consumers. In light of disruption and changing consumer behavior in the digital age, especially in the new normal, there is a need for consumer brands to reboot their businesses and realign their business models, enhance the consumer experience through technology and analytics, build resilient distribution, develop their omnichannel presence, and thrive by focusing on sustainability. With brand India stamping its power in the global arena, the current times present enormous opportunities to build long-lasting and loved brands.

Considering the trends and importance, ASSOCHAM National Council on Branding and Marketing is organizing its 2^nd Edition of the Annual Summit on Branding and Marketing- “Brand Building in the age of Technology” on 23^rd February 2023 from 9:30 am to 4:30 pm at Hotel Le- Meridian, New Delhi. The Summit will focus on Keynotes addresses, Panel Discussions, Masterclasses, Special Sessions, and Case Studies; presenting new insights, data-driven strategies, and innovative ideas and these will be addressed by eminent marketing experts and renowned marketing leaders.

TOPICS TO BE DISCUSSED

Leveraging the Power of Technology for Marketing
Brand building in a hybrid world covering B2B, D2C, etc.
Skilling (tech-enabled Marketing Skills) - Grounds up Digital Marketing Skills
Tech-Supported Sustainability and Safety of brands
How to retain Customer engagement and the Customer Experience in the Digital era

CONFIRMED SPEAKERS

Sam Balsara, Chairman and Managing Director, Madison World
Thomas Varghese, Chairman, National Council on Branding and Marketing, ASSOCHAM & Business Head- Textiles, Aditya Birla Group
Vikram Sakhuja, Co-Chair, National Council on Branding and Marketing, ASSOCHAM & Group CEO, Madison Media
Puneet Das, Co-Chair, National Council on Branding and Marketing, ASSOCHAM & President – Packaged Beverages (India & South Asia), Tata Consumer Products Ltd.
Vivek Malhotra, Co-Chair, National Council on Branding and Marketing, ASSOCHAM & Group Chief Marketing Officer, India Today Group
P Rambabu, CEO, GC Advisory
Abhimanyu Lal, Chief Business Officer, House of Brands, D2C, Tata Digital
Azazul Haque, Chief Content Officer, Media Monks India
Minal Srivastava, Deputy Executive Director, Dalmia Bharat Group
Manav Sethi, Head Media Martech & Growth, VIDA world (Emerging Mobility Business Unit of Hero MotoCorp)
Satya Raghavan, Director, Marketing Partners, Google India
Prabhvir Sahmey, Senior Director, Samsung Ads, India & South East Asia
Rachita Gupta, Head of Global Marketing, Tech Mahindra
Shalini Rao, CMO, Bangalore International Airport Ltd
Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media
GovindaRaj Avasarala, Head Entreprise Marketing, Vodafone Idea Ltd.
(Prof.) Ajay Kumar Pandey, FORE School of Management, New Delhi
Prateek Chatterjee, Sr. Vice President, Corporate Communications & Marketing, NIIT Limited
Juhi Ramakrishnan, Independent Marketing & Brand Strategy Consultant
Surbhi Garg, Associate Director– Lead Commercial Sales Analytics, PepsiCo Inc.