The Associated Chambers of Commerce & Industry of India
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Mass awareness key to success of MSME programmes: Ram Mohan Mishra, Addl Secy, MSME


Wednesday, April 24, 2019

New Delhi, 24 April, 2019: Awareness needs to be increased among MSME entrepreneurs, business associations and other stakeholders regarding adoption of modern technology to increase the product competiveness not only in domestic market, but also in international market, said a top official said at an ASSOCHAM event held in New Delhi today.
India is all about small enterprises that reside in its many cities, small towns and villages. And the government wants to help such entrepreneurs continue with their startup journey by providing a platform with a special support structure, said Mr Ram Mohan Mishra, Additional Secretary and Development Commissioner, MSME Ministry while inaugurating an ASSOCHAM Summit on ‘Promoting Green, Sustainable & Innovative MSMEs in India’.
Mr. Mishra also highlighted the Kisan Vikas Patra (KVP) savings scheme, it’s  a fixed rate small savings scheme that focuses on doubling your investment after a predetermined period of time. The popularity of this scheme is linked to its risk free nature due to Government of India guarantee. Mudra Yojana Scheme for small units is also applicable to women who want to start a small enterprises.
Dr. Ritu Mathur, Director, Integrated Assessments and Modelling TERI further said, many large industries have adopted latest state of the art technologies available globally (examples: cement, fertilizers etc.; commercial tie-ups, joint ventures, presence of MNCs etc.). MSME sector is important from socio-economic perspective like employment generation, base for many large industries, engine for economic growth in peri-urban and rural areas.
The rising investments in physical infrastructure like transportation, buildings, ports etc. leading to increased economic activity in the manufacturing sector, said Dr. Ritu Mathur.
Mr. Mukesh Mohan Gupta, Co-Chairman ASSOCHAM National MSME Council said, the Micro, Small and Medium Enterprises (MSME) sector has emerged as a highly vibrant and dynamic sector of the Indian economy over the last five decades. It contributes significantly in the economic and social development of the country by fostering entrepreneurship and generating largest employment opportunities.
Our Government has taken up a number of initiatives such as Digital India, Make in India, Skill India, and Smart Cities etc. to boost the growth of the sector further and will continue to formulate and execute even more plans to maintain a steady growth, said Mr. Gupta.
It is important for the entrepreneurs to increase links with multiple stakeholders to benefit from networks both nationally and globally and strive for a larger market, said Mr Gupta.
Mr Saurabh Sanyal, Deputy Secretary General ASSOCHAM said, The Chamber firmly believes that if MSMEs are provided with ample finance facilities their performance in terms of productivity will further grow and they will be able to perform as per their capability. Today MSMEs have more financing options from institutions like Banks, NBFCs, FinTech, Stock Exchanges, Private Equity, Factoring Agencies, Venture Capitalists and many more.
Others who also spoke during the conference were Mr P. Udayakumar Director (Planning and Marketing) National Small Industries Corporation and Dr. Namita Gupta Scientist ‘D’ Technology Development Board.
ASSOCHAM initiated its endeavour of value creation for Indian industry in 1920. It was established by promoter Chambers, representing all regions of India. Having in its fold more than 400 Chambers and Trade Associations, and serving over 4.5 lakh members from all over India. ASSOCHAM has emerged as the fountainhead of Knowledge for Indian industry, which is all set to redefine the dynamics of growth and development in the Knowledge Based Economy. More information available on
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